With the holidays upon us, it’s a good time of year to talk about gratitude. At Fabricare we just sent out thank you cards to our top customers known as our “Fab Faves.”
What’s a Fab Fave?
Our Fab Faves are our loyal customers who use us far more than the average customer; who are influencers, and/or have been with Fabricare for many, many years. These are the customers who really appreciate our service and who simply “get us.” Whether it’s because of our home delivery service, our Fab App on-demand service or our premium/hand finished services, these are the customers who value us so much that they return every week. They are like family.
So, like family, we send them a holiday card. Each year, we send these out around Thanksgiving because we are truly thankful for their support and loyalty. Like Pareto's Law, also known as the 80/20 Rule, these few customers represent the lion’s share of our business, and we are very grateful for them. As our thank you card says,
Thank you for choosing us.
Thank you for staying with us.
Thank you for making us better.
Customers have so many of choices for everything. Especially today where everything can be delivered to your doorstep, making business even more competitive. Once a customer tries your service, they then get to make the decision whether to use it again. Another choice and one not to take for granted.
And yes, we even want to thank them for making us better.
At Fabricare, we believe in constantly evolving and improving. Our best customers ask us for special requests that often turn into new ways we do business. When customers couldn’t make our store hours, we opened on Sundays. Then we added a 24-hour drop off option for them. Then, to make it more convenient, we added home delivery & pick up at no additional charge. To make home delivery even easier, we developed an app for on-demand service with the tap of your finger. These are just a few examples that were the result of our customers’ requests, which in turn has helped us evolve into a better service provider and, ultimately, a better business.
So, gratitude has to be a big part of giving Fab Service. Never take anything for granted, especially your faithful customers.